Take advantage of our collected learning with Audience Scores

Cheaper

Reduce your upfront learning costs

Faster

Bid only on impressions that have been proven to reach your target audience effectively

Easier

Combine the best of display buying in one line item:
  • Behavioral targeting & data buys
  • Contextual categories
  • Demographic targeting
  • Site-targeting

Audience Scores® give you immediate access to the best of the ad exchanges, without all the time and money spent learning.

How do Audience Scores work?

  • We’ve aggregated performance statistics across billions of ad impressions for marketers like you
  • Audience Finder ranks each impression with an Audience Score between 0-100, making it easy and automatic to find your target audience
  • Audience Scores eliminates the need to test and compare different targeting options side-by-side
Audience Scores

Will Audience Scores work for me?

  • Audience Scores are available for Direct Response Advertisers as well as specific advertiser categories:
    • B-to-B
    • Careers
    • Dating
    • Education
    • Giveaways
    • Health & Beauty
    • Shopping
    • Software
    • Vice

  • We can build custom Audience Scores for larger advertisers and networks.
    • Autos
    • Entertainment
    • Family
    • Finance
    • Insurance
    • Local Services
    • Mobile
    • Real Estate
    • Telecom
    • Travel

  • We can build custom Audience Scores for larger advertisers and networks.