Press Release

AdBuyer.com Launches Audience Profiles
Helping search marketers get a better start in display

NEW YORK, NY April 20, 2010 - AdBuyer.com announced the launch of Audience Profiles; a free offering that makes it easy for search marketers to understand their customers and unlock highly targeted ways to reach them with display advertising.

Audience Profiles automatically identify a marketer's most valuable customer segments based on their existing traffic. Marketers can see which users are most likely to respond to their advertising and easily launch campaigns that target their best prospects across the major ad exchanges. AdBuyer.com's platform is integrated with leading ad exchanges including Yahoo's Right Media and Google's Doubleclick Ad Exchange, as well as third-party data providers who provide the audience segmentation and targeting information.

"Most search marketers don't know where to get started with ad exchange buying. If they get started on the wrong foot, they're often disappointed with the results and give up altogether." noted Tim Ogilvie, AdBuyer.com's co-founder & CEO. "We make it easy to find the customers that are most likely to convert and get a much more successful start with display advertising."

Audience Profiles are available free to all marketers through an easy setup process at www.adbuyer.com. The one-time setup also enables marketers to re-target prospects who don't convert on their first visit, analyze existing search campaigns for opportunities to improve their ROI, and launch targeted display campaigns in the ad exchanges.

Visit Booth 5350 at Ad:Tech San Francisco on April 20 and 21 to learn more about Audience Profiles or go to www.adbuyer.com.

 

About AdBuyer.com:

AdBuyer.com (www.adbuyer.com) provides the only buying and optimization platform across search and the display ad exchanges. AdBuyer.com helps the top 5,000 search marketers grow by allowing them to get more out of their existing search campaigns and expand profitably into the display ad exchanges.

Our free Audience Profiles allow marketers to better understand their customers. We offer one-stop retargeting across the major exchanges as well as audience buying for more targeted display campaigns. And, our automated search, display, and cross-channel optimization algorithms help marketers achieve their marketing goals.

AdBuyer.com was founded in 2007 and is based in New York City.